Changelog

🤩 Meet Your New AI Analyst: Executive Summary Is Here!

From AI that thinks like a social media strategist to metrics' changes, here's what's fresh this month. 💪

1. Executive Summary

Remember when you had to spend hours figuring out what your data meant? 🤔 Those days are GONE because this new addition reveals key patterns in metrics and tells the story behind the data:

• Get instant AI-powered analysis across ALL your social metrics

• Receive actionable recommendations tailored to your brand's performance

• Skip the data-crunching and jump straight to strategic decisions

• Understand complex trends through clear narrative summaries

• Customize insights based on your profile type and industry

This Executive Summary provides AI-powered analysis of social media metrics and actionable recommendations across multiple app sections. It consists of a narrative summary highlighting key metrics and a distinct recommendations/ observations section, with contextual variants based on profile type and available data.

Pro Tip: Use the Executive Summary before client meetings to quickly spot major wins and opportunities. It's a brilliant addition to your reports, presentations, and pitches! 🤓

2. Instagram Metrics Deprecation

The time has come 😌 Your Instagram impressions will no longer be available in the dashboard, and there’s a reason for that. Yeah, the reason is Meta indeed.

Here’s what’s changing:

• Impressions → Views: Complete replacement for all content types

  • Impressions: Counted how many times posts appeared on screen

  • Views: Count how many times content is played or displayed, including repeat views

• Reels: Views will track each time a reel is played; replays will no longer be tracked separately

• Profile Actions: All being removed (profile visits, website clicks, email contacts, etc.)

The most requested feature ever is finally here! 💖

While you've been crushing your Q1 goals, our team has been working hard to deliver some seriously game-changing improvements to your analytics toolkit.

🚨 Spoiler alert: The most requested feature is here!

1. Additional Profiles

Treat yourself with additional profiles 🤩

This self-serve system will provide more flexibility and autonomy to our users, streamlining their account management experience while reducing friction in their workflow.

By implementing this solution, we’re empowering users with greater control over their account settings and subscription options.

• Easier way of interacting with the app when users need to expand their capabilities or adjust their profile allocation

• Complete autonomy in account management, allowing users to make immediate adjustments to their profile settings without requiring intervention from support teams

You can fully manage your subscription and add-ons from your account.

2. Estimated Followers for the Past

Say 'goodbye' to data gaps 👋

This is the most requested feature ever — you asked, and we listened.

Due to social media API limitations, we can't show users their historical follower data before they start using our tool. This creates a gap in understanding their account's growth trajectory and limits the insights they can gain from our analytics.

So, missing historical followers data? Problem solved ✅

• Automatically see the estimated followers data for the past

• Easily identify growth trends with visual dashed-line indicators

• Compare estimated versus actual followers for deeper insights

• Make more informed strategy decisions with complete timelines

We now provide the estimated number of followers for the past. If there is no data (due to API limitations), the estimated followers will appear by default in the line chart.

The dashed line shows the estimated data. From the day the profile is added to Socialinsider, we start gathering the count of followers. The numbers for the past dates are estimated.

3. Instagram Deprecation

A new month, a new reminder that Instagram has deprecated several metrics from its API, limiting data accessibility for users and third-party platforms.

💡Meta’s decision impacts all partners that rely on the affected APIs, including Socialinsider and all our competitors.

Instagram impressions will be replaced by views.

Post-level metrics:

Carousel posts and occasional standard video posts are impacted. Reels remain unaffected.

• video views

Profile level metrics:

• email contacts

• profile views

• profile email link clicks

• email link clicks

The shortest month of the year was full of significant updates, including a faster dashboard, an in-app rating system, and other news! 🚀

1. Customer Feedback System

Your opinion matters! Our new in-app rating system allows you to:

• Provide instant feedback on features you're using

• Help us prioritize improvements that matter to you

• Share specific suggestions within the context of each feature

• Influence our product roadmap in real-time

• Participate in the evolution of tools you use daily

Pro Tip: Don't be shy — honest ratings help us build the product you actually want to use. Look for the rating option in the Content Pillars feature!

2. Enhanced Profile Search

Find what you need. Fast!

No more endless waiting! We've completely revamped how you search for social profiles:

• Smarter searching system — work smarter, not harder 🧐

• Faster search process that saves you valuable time

3. Lightning-Fast Dashboard Performance

We've turbo-charged our platform's speed:

• Faster dashboard loading times

• Smoother transitions between analytics sections

• Optimized image loading for faster insights

4. Instagram Deprecation

This is a quick reminder that Instagram has deprecated several metrics from its API, limiting data accessibility for users and third-party platforms. Users relying on these metrics for performance analysis must adjust their strategies.

Post level metrics:

Carousel posts and occasional standard video posts are impacted. Reels remain unaffected.

• video views

Profile level metrics:

• email contacts

• profile views

• profile email link clicks

• email link clicks

More details can be found here: https://developers.facebook.com/docs/instagram-platform/changelog